When I went to Milan during an inter-railing trip last year I saw a billboard for Inter Milan football team that I thought was really nicely designed, It had a really cool vintage Italian style to it. I’ve googled it and managed to find a blog done by someone about the work. It was done by Italian design company Leftloft and they’ve worked with the team for a number of years. The images show various work that they’ve done for them over the years. I think more teams in this country should invest in some better branding like this, really nice look.
Clever Interactive Billboard_
Just discovered this really clever advertising campaign. The National Centre for Domestic Violence has placed an interactive billboard at Euston Station in London which encourages onlookers to use their phones to drag an abusive man away from his partner.
The campaign, created by JWT London, features a man violently shouting at his partner on a screen in the station. Viewers are encouraged to visit a website featured on the billboard via their phones, where they can then swipe the screen to drag the man away. This action is reflected in the station, with the man shown being moved across adjacent billboards, while messages encouraging people to report domestic violence appear.
The hard part for a campaign like this is getting people to interact in the first place. In this sense, a station is the perfect place to position this campaign, as there will be a number of people standing around, waiting for trains, who are more likely to spend the time required to look up the site. To me, it’s a great example of using interactive billboards and a great use of designing with the surroundings and space in mind.
Saw this advert today on TV and really liked it. Its titled ‘Crafted for the Moment’, and is advertising Greene King IPA. It’s such a well shot advert, and really like how it shows the beer being delivered to a really nice old cellar and being tapped up, to then go up to the party atmosphere in the pub. The music transition is really nice as he enters the pub. I’ve worked in a pub a bit like this for the last 3 years which has turned me into a real ale drinker, and it’s cool to see them advertising them on TV with great ad’s like this because it’s not something you see often. Apart from the standard ones like Tetleys and John Smiths.
NMP PROJECT
Over the past few weeks I have been very busy getting the content for my final project, which will be a consistent video series over the final 3 weeks, and then each week after uni during the summer.The first video goes up tomorrow where I spoke to a few companies a couple of weeks back at Manchester Talent Day.
So for now here is the short preview video as an intro to the Channel
I will also begin a much needed update on my tumblr tomorrow as I can now focus more on this as the videos released each week.

Today I did the last of my NMP filming for my app. I first had to re-film the shot of the hand using the phone/ with the green screen because when I did it last week, it’s come out slightly to dark, and I’ve slightly altered the order of the pages. So I had to do it again, but it looks much better now so it’s all worth it.

I also did the ‘networking scenes’ today in university in the Level 2 studios. It went really well and I’d like to give a massive thank you to all my extras - Andy Golpys, Zoe Birtles, Martin Craster, Simon Austerberry, Calum Bennett, Hannah Gibson, Laura Pearson (Nailed the walking role) and my star man Jules Tagoe on his acting début. You all did a great job and I owe you big time. Also another big thank you to Phil Russell for his filming expertise, much appreciated my friend.
Now need to start learning After Effects tomorrow and start editing it :\ Easy…
I saw an article last week about Billboard design’s in Liberia that I found really interesting and it got me thinking. So basically like many African countries, Liberia show’s a lot of potential but has little to show for it. It takes a long time to get anywhere in Liberia. There are only a couple of narrow tarmac roads and the further you get from the capital, Monrovia, the more dangerous they become, such as pot-holes like jagged craters so steep and deep you’d never survive hitting them at speed. You have to do a lot of very violent swerving. But there’s one good thing about travelling by car which is that you learn an awful lot about the country: its past, present and what they hope will be its future.

Relatively few people read the newspapers. The rest have huge public billboards at the side of the roads that tell them what the government wants them to know, how it wants them to behave. A very simplistic form of propaganda, but if these messages do get across, the country will be a better place. So it got me imaging what it would be like to do a job like this.
I bet there are a lot of people these day’s who feel like their producing crap and meaningless work day in day out for dog food and shampoo bottles (to reference the First Things First Manifesto). But imagine a job like this where you not only make design that gives people hope in hard times, but education and guidance on how to live a better life and to improve their country. I think this would be a great job to do, and you would really feel like your work means something and hold great worth. Liberia sounds like a country in great struggle, so I’d like to wish them all the luck for the future and I’d like to hope that design (even if ever so slightly) could help them get back on track.

So today I started the filming part of the footage for my app. Today I was working on the majority of the piece, which is the hands using the app. I managed to get this nice little set up thanks to the help of my dear motion friend Phil Russell. I filmed using he’s Cannon 550D, and some of his lights. I decided to flip the lights around to get more of a muted light to prevent shadows. And we tied the tripod to my bedside table using string to get the aerial shot.

I’m going to put the app design onto the phone using After Effects in uni next week, so I added a green screen over the phones screen to allow me to do this. I filmed all the footage I needed from these scenes today so hopefully they will all look okay. I did a few different takes to have options.

So last night I was lucky enough to attend Blab10. With talks from legends Peter Saville and Vaughan Oliver, the tickets sold out in less than 10 minutes, so when I was asked to help out meeting and greeting for the event, I couldn’t turn down my free entry ticket. So I helped out on the door with Hannah Gibson and Martin Craster. Nice and easy, crossing them off the list as they arrived, giving them a wrist band and a beer token. I was lucky enough to be introduced to Vaughan Oliver before people the event, then I went up and spoke to him after his talk. We both had one thing in common… we were the only two Sunderland supporters in the room, so there was my entry! I just thanked him for the talk and said how much I enjoyed it, and he asked me a bit about what I do and wished me good look for when I graduate. A really nice and down to earth guy.

I didn’t get chance to catch Peter Saville’s Q&A, because people were still arriving, but I was really looking forward to watching Vaughan Oliver’s talk. He talked us through the design’s he’d done in his career and where the ideas came from. One of my favourite design he did was for the Pixies Surfer Rosa album, which he talked about, so that was really cool.

From Vaughan Oliver’s work, I also first discovered my love for bold type mixed with calligraphic type (Which I’ve used in my logo). He talked about how he likes that the bold type can make the calligraphic font look and feel even more elegant and that they work hand in hand.


So last night was my first experience of a Blab event, and I shook hands with a design legend. Good start! Thanks Tash and Matt Booth for letting me help out, much appreciated.
I love the latest poster campaign for Stella Artois 4.


London agency Mother had the account, and wanted to achieve an authentic 60’s look and feel. ”Because Stella Artois 4% lives in the 60s Riviera, we tried to make the work look as genuine as possible, so it becomes a homage to that era rather than just a parody of it,” say Gustavo Sousa and Rodrigo Saavedra at Mother. So there was no better person to ask then illustrator Robert McGinnis, who created classic posters for films including Breakfast At Tiffany’s and Barbarella, as well as Bond movies Live And Let Die and Thunderball.


“Robert McGinnis is undoubtedly the best film poster illustrator of the 60s, and probably one of the best poster designers ever, so it wasn’t a hard choice. In fact, we had been referencing his posters when we started looking for illustrators, but we thought he was retired. Eventually we thought ‘what if we try it?’, and we decided to give him a call. Like we expected, he was retired, but to our suprise he told us he was willing to come out of retirement to do this project.”


So here are the finished posters for campaign alongside a number of McGinnis’s preliminary sketches. Working alongside Mother producer Carole Smila, McGinnis initially submitted pencil sketches of ideas, before completing comprehensive colour renderings of the chosen sketch ideas, and, finally, the finished paintings. I really like them, and it’s nice to see an old method really working on a modern day ad campaign.
Googles ‘Project Glass’
Came across this in the news today. Google has are in the process of making these techno-glasses which add emails, Google searches and even directions over your view of the world. The glasses were unveiled on a Google Plus page, Project Glass. The glasses are voice-controlled, and offer GPS directions as well as email and video chat through a built-in screen directly in front of a user’s eyes. The glasses layer information ‘over’ the world, allowing users to ‘locate’ one another in the real world, as with Google’s current Latitude system.
‘We think technology should work for you—to be there when you need it and get out of your way when you don’t,’ says Google.
The glasses are a product of Google’s ‘Google X’ blue-sky ideas lab - and the search giant is looking for ideas to improve them. ’Google X’ is where the search giant’s scientists work on wild, out-there ideas. The lab is reportedly located in Google’s Mountain View, California headquarters known as ‘the Googleplex’. This sounds like such a cool place to work in! Engineers are free to work on projects such as connected fridges that order groceries when they run low or even tableware that can connect to social networks. Sounds a lot like Apple and Jonathan Ive’s design lab which permanently remains guarded like a bank vault!
Personally I’m not too convinced yet that these are the future, but it is certainly interesting to see it being explored and played around with.
Just found this booklet in my bag that I picked up a few weeks ago at the Digital Meet Up day. I only picked it up because I really liked the design and layout of it. I think it’s a pretty dry subject in terms of the content, but it’s been really professionally made. It has some really well shot photography, a nice illustration style, and I really like the page layouts. It was also printed on some good quality stock as well.

A couple of weeks ago I received this lovely wedding invitation in the post from my cousin. He’s a graphic designer working and living in Hong Kong, so obviously it was all designed by himself. He’s created this really nice logo using their initials, which he’s used to wax seal up the envelope, and also embossed it into the card invitation.


Very nice little touch, and I cant wait to go over to France for the wedding. Shame it’s the weekend before NMP deadline….

I’ve managed to sort out another placement, this time with Code Computerlove. I was given the placement by Dom Barnfather who I met at the Salford DNA Carnival a few weeks ago. I went into the office last week and had a tour around, and it all looks really cool and everyone seems really nice and welcoming. Yesterday I managed to sort out a date for the placement, and I’ll be going in for a month starting on Monday 4th June. He said that it’s a good time to be joining them because they have a new Creative Director starting around then, so it would be good to work with him.

Really looking forward to getting started!
Three Little Pigs
I love the concept behind the current Guardian advert, made by one of my favourite agencies, BBH. It is the newspaper’s first major TV spot for 25 years and it’s for the launch of a campaign to promote the paper’s ‘open journalism’ approach. They’re attempting to involve its readership in not just commenting on stories, but contributing to and even determining its news agenda.
“Open is our operating system, a way of doing things that is based on a belief in the open exchange of information, ideas and opinions and its power to bring about change,” said Alan Rusbridger, editor-in-chief of Guardian and MediaGuardian publisher Guardian News & Media. “The campaign is designed to bring that philosophy to life for new and existing readers.”
The launch ad examines the way in which the tale of the Three Little Pigs might be covered by The Guardian today, with all the different forms of content and different channels that implies. It also seeks to get over the way in which stories develop over time as new facts come to light and the effect of social media on switching the focus of coverage and debate.
The advert can be seen as a reflection of the changing nature of media – newspapers are now less about relating the story and more about acting as a platform for multiple strands around a topic to be explored by multiple participants, including the readers themselves, in real time. But it makes for a less memorable piece of advertising storytelling.
I think this would have been such a fun campaign to work on!